[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ostaco.cz\/sledovanost-je-rozhodujici\/#Article","mainEntityOfPage":"https:\/\/www.ostaco.cz\/sledovanost-je-rozhodujici\/","headline":"Sledovanost je rozhoduj\u00edc\u00ed","name":"Sledovanost je rozhoduj\u00edc\u00ed","description":"Jestli m\u00e1 internetov\u00e1 str\u00e1nka spl\u0148ovat to, co se od n\u00ed o\u010dek\u00e1v\u00e1, mus\u00ed m\u00edt mimo jin\u00e9 i dostate\u010dn\u011b \u010detnou n\u00e1v\u0161t\u011bvnost. Tedy mus\u00ed se naj\u00edt dost lid\u00ed, kte\u0159\u00ed budou na tuto prezentaci zav\u00edt\u00e1vat a vyu\u017e\u00edvat ji. A v tomto ohledu je docela... <a class=\"more-link\" href=\"https:\/\/www.ostaco.cz\/sledovanost-je-rozhodujici\/\">Pokra\u010dovat ve \u010dten\u00ed &rarr;<\/a>","datePublished":"2019-09-24","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.ostaco.cz\/author\/#Person","name":"","url":"https:\/\/www.ostaco.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/69bd9b72104e3ccfb6214cbd23cb226f96c6ecf33a2a351fa1d4682235118df3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69bd9b72104e3ccfb6214cbd23cb226f96c6ecf33a2a351fa1d4682235118df3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ostaco.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ostaco.cz\/wp-content\/uploads\/img_a369542_w1789_t1581613475.jpg","url":"https:\/\/www.ostaco.cz\/wp-content\/uploads\/img_a369542_w1789_t1581613475.jpg","height":0,"width":0},"url":"https:\/\/www.ostaco.cz\/sledovanost-je-rozhodujici\/","wordCount":464,"articleBody":"      Jestli m\u00e1 internetov\u00e1 str\u00e1nka spl\u0148ovat to, co se od n\u00ed o\u010dek\u00e1v\u00e1, mus\u00ed m\u00edt mimo jin\u00e9 i dostate\u010dn\u011b \u010detnou n\u00e1v\u0161t\u011bvnost. Tedy mus\u00ed se naj\u00edt dost lid\u00ed, kte\u0159\u00ed budou na tuto prezentaci zav\u00edt\u00e1vat a vyu\u017e\u00edvat ji. A v tomto ohledu je docela lhostejn\u00e9, zda jde o zdroj informac\u00ed, nab\u00eddku slu\u017eeb, internetov\u00fd obchod a podobn\u011b. Web zkr\u00e1tka mus\u00ed m\u00edt dost t\u011bch, kdo o n\u011bj projevuj\u00ed z\u00e1jem a vyu\u017e\u00edvaj\u00ed toho, co je jim tu nab\u00edzeno, tak, jak si to majitel takov\u00e9 str\u00e1nky p\u0159edstavuje. Proto\u017ee nebylo-li by tomu tak, nem\u00e1 smysl udr\u017eovat takov\u00e9 virtu\u00e1ln\u00ed d\u00edlko p\u0159i \u017eivot\u011b. Kdy\u017e toti\u017e str\u00e1nka nen\u00ed vyu\u017e\u00edv\u00e1na, nen\u00ed logicky k ni\u010demu. Jen\u017ee jsou mezi n\u00e1mi i ti, kdo webovou str\u00e1nku pot\u0159ebuj\u00ed, a to i v p\u0159\u00edpad\u011b, \u017ee se j\u00ed zrovna dvakr\u00e1t neda\u0159\u00ed. Jak by fungoval t\u0159eba internetov\u00fd obchod bez sv\u00e9ho webu, \u017ee? Ov\u0161em ani s nefunk\u010dn\u00ed str\u00e1nkou to nen\u00ed ani zdaleka to prav\u00e9. A co s t\u00edm? \u0158e\u0161en\u00edm m\u016f\u017ee b\u00fdt dost mo\u017en\u00e1 jedin\u011b optimalizace pro internetov\u00e9 vyhled\u00e1va\u010de. Nebo SEO, chcete-li. Slu\u017eba, d\u00edky n\u00ed\u017e se d\u00e1 v\u00fdrazn\u011b zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost prakticky jak\u00e9koliv str\u00e1nky, a to i v\u00edce ne\u017e citeln\u011b. Pokud se tu anga\u017euj\u00ed p\u0159\u00edslu\u0161n\u00ed odborn\u00edci, kte\u0159\u00ed v\u011bd\u00ed, jak na to, m\u016f\u017ee se dos\u00e1hnout toho, \u017ee se doty\u010dn\u00e1 prezentace posune v internetov\u00fdch vyhled\u00e1va\u010d\u00edch z dosavadn\u00ed nez\u00e1vid\u011bn\u00edhodn\u00e9 pozice n\u011bkde na konci s\u00e1hodlouh\u00e9ho seznamu nal\u00e9zan\u00fdch odkaz\u016f, tam, kde ji sotva n\u011bkdy n\u011bkdo objev\u00ed, na n\u011bkterou z nejvy\u0161\u0161\u00edch pozic, tedy tam, kam m\u00ed\u0159\u00ed naopak v\u0161ichni, kdo n\u011bco na internetu s pomoc\u00ed vyhled\u00e1va\u010d\u016f hledaj\u00ed. A to je ohromn\u00e9 mno\u017estv\u00ed lid\u00ed. Sta\u010d\u00ed tak jedin\u011b sv\u011b\u0159it sv\u016fj web odborn\u00edk\u016fm a ti u\u017e se postaraj\u00ed, aby m\u011bla doty\u010dn\u00e1 str\u00e1nka v\u00fdznam, aby se vypl\u00e1cela. A nen\u00ed se \u010deho b\u00e1t, u SEO cena nikoho nezruinuje. A je-li takov\u00fd web zkontrolov\u00e1n a jsou z n\u011bj odstran\u011bny mo\u017en\u00e9 nedostatky, jsou-li na n\u011bm zvolena ta nejv\u00fdhodn\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e1 slova, je-li mu dop\u0159\u00e1n dostatek zp\u011btn\u00fdch odkaz\u016f na jin\u00fdch webech, p\u0159iv\u00e1d\u011bj\u00edc\u00edch sem nov\u00e9 \u010dten\u00e1\u0159e, jsou-li naps\u00e1ny kvalitn\u00ed \u010dl\u00e1nky a prov\u00e1d\u011bna efektivn\u00ed reklamn\u00ed kampa\u0148, je dosa\u017eeno ide\u00e1ln\u00edho stavu v\u011bc\u00ed. Tedy takov\u00e9 n\u00e1v\u0161t\u011bvnosti, je\u017e je t\u0159eba. A o to tu p\u0159ece jde.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Sledovanost je rozhoduj\u00edc\u00ed","item":"https:\/\/www.ostaco.cz\/sledovanost-je-rozhodujici\/#breadcrumbitem"}]}]